How to Sell Website Builder Solutions to Small Businesses Without a Website

Introduction

As a reseller in the resell SaaS market, one of the most lucrative opportunities is selling website builder solutions to small businesses that still don’t have a website. In today’s digital age, having an online presence is no longer optional; it’s essential for survival. This guide will walk you through how to identify potential clients, craft effective pitches, overcome objections, and successfully close sales.

Identifying Your Target Audience

The first step in selling website builders to small businesses is identifying who your target audience is. Here are some strategies to help you find them:

• Local Business Directories: Use platforms like Yelp, Google My Business, or local chamber of commerce directories to find small businesses that lack a website.
• Networking Events: Attend local business meetups and networking events to connect with owners of businesses directly.
• Social Media: Utilize platforms like Facebook and LinkedIn to join groups where small business owners gather, and engage with them.

Crafting Your Pitch

Once you’ve identified potential clients, it’s time to prepare your pitch. Here’s a structure you can follow:

1. Highlight the Importance of Having a Website

Start by discussing the significance of an online presence. Share statistics such as:

• Over 70% of consumers research a business online before making a purchase.
• Businesses with websites are seen as more credible and trustworthy.

2. Introduce Your Website Builder Solution

Explain what a website builder is and how it can help them. For example:

• Easy customization with their brand identity
• No coding skills are required
• Direct and fast setup process

3. Mention the Cost Benefits

With the Resell SaaS platform, you can offer them a website builder solution at wholesale prices, allowing them to have a competitive edge while saving money.

Handling Common Objections

During your sales conversations, you may encounter objections. Here’s how to address some common concerns:

1. “I don’t have the time to build a website.”

Response: Share how a website builder simplifies the process, allowing quick setup. Stress the auto-provisioning feature of Resell SaaS that can handle the technical aspects for them.

2. “Websites are too expensive.”

Response: Remind them that with Resell SaaS, there are no monthly fees, and they only pay wholesale when they make a sale. Compare this to competitors who charge monthly fees.

3. “I already use social media for my business.”

Response: While social media is vital, explain that a website acts as a central hub for their online presence, giving customers a reliable source of information.

Closing the Deal

Finally, it’s time to close the deal. Here are the steps you can take:

1. Create Urgency

Use limited-time offers or discounts to encourage them to act quickly. For example, “Sign up today and receive the first month at half price.”

2. Provide a Demo

Offer to walk them through a demo of the website builder, showcasing its features and how it directly benefits their business.

3. Follow Up

After your initial meeting, send a follow-up email thanking them for their time and offering to answer any additional questions. Use this opportunity to remind them of the benefits discussed.

Conclusion

By understanding how to sell website builder solutions to small businesses, you can tap into a significant market and generate substantial revenue. The resell SaaS platform allows you to do this effortlessly, with no coding skills required and with the assurance of keeping 100% of your markup. Start approaching small businesses today, and help them establish their online presence.

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