How to Sell Website Builder Solutions to Small Businesses Without a Website

Introduction: The Opportunity for Website Builders

As the digital landscape continues to evolve, a significant number of small businesses still lack a professional website. This presents a lucrative opportunity for resellers looking to resell SaaS solutions. With the right approach, you can help these businesses establish an online presence using website builder solutions while generating consistent income for yourself.

Identifying Your Target Market

Before you start your sales efforts, it’s crucial to identify the right type of small businesses to target. Here are some actionable steps:

• Local Businesses: Focus on local businesses like restaurants, retail shops, and service providers that traditionally rely on foot traffic but are looking to expand online.
• Networking: Attend local business networking events or join small business associations to connect with potential clients.
• Social Media Groups: Engage in local business groups on platforms like Facebook or LinkedIn where small business owners are actively seeking advice.

Crafting Your Sales Pitch

Once you have identified potential clients, it’s time to craft your pitch. Here’s a step-by-step guide:

1. Understand Their Pain Points

Start the conversation by asking questions to understand their current challenges. Common pain points include:

• Lack of online visibility
• Difficulty attracting new customers
• Inability to manage bookings or inquiries through a website

2. Present the Solution

Once you’ve identified their pain points, present the website builder solution as a tailored answer to their needs:

• Customization: Emphasize that they can create a unique website branded to their business identity.
• Ease of Use: Highlight that no technical skills are required; they can build their site intuitively.
• Affordable Pricing: Remind them that they’ll only pay for the service when it’s sold, with no monthly fees. For instance, Resell SaaS allows you to keep 100% markup on products sold.

3. Use a Conversational Approach

Be conversational in your tone. For example, you might say:

“I noticed that many local businesses like yours are thriving but could significantly benefit from an online presence. Have you considered how a website could help attract new customers or streamline inquiries?”

Closing the Deal

Once you’ve pitched the solution, it’s time to close the deal:

1. Address Objections

Be prepared for common objections:

• “I don’t have the time to manage a website.”
  Explain how easy it is to manage the site through the website builder’s interface and how it can save them time in the long run.
• “I don’t think it will be worth the investment.”
  Share success stories from other small businesses that benefited from having a website.

2. Create Urgency

If they seem hesitant, create a sense of urgency:

“Many local competitors are already online and gaining traction. The sooner you establish your online presence, the sooner you can start attracting customers.”

3. Follow Up

If they don’t commit right away, make sure to follow up. A quick email or message can keep the conversation alive:

“I just wanted to check in and see if you had any more questions about the website builder solution we discussed. I believe it could really enhance your business!”

Utilizing Resell SaaS Tools

By leveraging Resell SaaS, you can manage your website builder offerings seamlessly. The platform provides a white-label storefront for you to brand and customize, allowing you to present a professional front to your clients.

Benefits of Using Resell SaaS:

• No Monthly Fees: Unlike competitors such as GoHighLevel and Vendasta that charge upwards of $97/month, Resell SaaS has zero monthly fees.
• 100% Markup: You keep all the profits from sales without sharing them with the platform.
• Easy Setup: Setting up your storefront is straightforward, allowing you to focus on sales rather than technical details.

Conclusion

By understanding how to effectively sell website builder solutions to small businesses without a digital presence, you can tap into a flourishing market. Focus on building relationships, addressing their concerns, and showcasing the benefits of going online. Remember, with Resell SaaS, you have the tools you need to succeed in the reselling business.

Ready to start your journey as a SaaS reseller? Start reselling SaaS with Resell SaaS today!