How to Sell Website Builder Solutions to Small Businesses Without a Website

Introduction

In today’s digital age, having an online presence is essential for small businesses. However, many small businesses still lack a website, presenting a golden opportunity for resellers to step in. If you’re looking to resell SaaS, specifically website builder solutions, this guide will help you effectively pitch these tools to small businesses that don’t yet have a website.

Understanding Your Target Audience

Your first step is to identify the small businesses that would benefit from a website. Look for businesses that fit the following criteria:

• Local Services: Restaurants, salons, and local retailers often attract clientele that seeks online information.
• Start-ups: New businesses often need a digital footprint to establish credibility.
• Traditional Businesses: Companies that have relied on word-of-mouth marketing may be missing out on a larger audience.

Where to Find Potential Clients

Finding your target clients can be done through various methods:

• Networking Events: Attend local business networking events to connect with potential clients.
• Online Business Directories: Websites like Yelp or Google My Business can help you find businesses that lack a website.
• Social Media Platforms: Use platforms like Facebook and LinkedIn to identify small businesses needing a web presence.

Approaching Small Businesses

Once you’ve identified potential clients, it’s time to make your approach. Here’s how to structure your conversation:

Start with Research

Before reaching out, conduct a brief analysis of their current online presence, if any. Note what they’re missing and how a website can add value to their business.

Engage in Conversation

Start the conversation with a friendly introduction. You might say:

“Hi, I’m [Your Name], and I specialize in helping businesses grow their online presence. I noticed that your business currently doesn’t have a website, and I believe I can help you attract more customers.”

Present the Value

Explain how having a website can help them:

• Increased Visibility: A website can make them discoverable by local customers.
• Credibility: Customers often trust businesses with a professional online presence.
• 24/7 Availability: A website can serve as a sales tool even when their physical store is closed.

Pitching Your Solution

When pitching your website builder solution, emphasize the benefits and features of using a platform like Resell SaaS:

• No Monthly Fees: Unlike competitors such as GoHighLevel or Vendasta, Resell SaaS charges no monthly platform fees. You only pay wholesale when a client purchases, making it a low-risk investment.
• Custom Branding: Resellers can create a fully branded storefront, allowing small businesses to maintain their identity.
• Ease of Use: The platform is designed for users without technical skills, allowing small businesses to manage their website easily.

Handling Objections

During your sales conversation, you may encounter objections. Here’s how to handle them:

Cost Concerns

If potential clients express concerns about cost, highlight the absence of monthly fees and the value they receive. You can say:

“With Resell SaaS, you only pay for what you use. There are no hidden fees, and you can set your own pricing, which means you keep 100% of your markup.”

Complexity of Management

If they worry about managing a website, reassure them:

“Our platform is user-friendly and comes with tutorial support. You won’t need any technical skills to make updates or changes.”

Closing the Deal

Once you’ve addressed their concerns, it’s time to close the deal. Use these strategies:

Propose a Trial Period

Offer a trial period to let them experience the benefits without commitment. You can say:

“Why don’t we set up a free trial for a month? This way, you can see how easy it is to use and the potential it brings to your business.”

Follow Up

If they don’t decide immediately, make sure to follow up. A simple message can keep the conversation alive:

“Just following up to see if you had any questions about the website solution we discussed. I’m here to help!”

Conclusion

Selling website builder solutions to small businesses is a lucrative way to resell SaaS. By understanding your audience, approaching them thoughtfully, and presenting the value of a strong online presence, you can close deals effectively. Remember, the goal is not just to sell a product but to help businesses thrive in the digital landscape.

For more information on how to get started, check out our pricing page for details on launching your reselling business today!